This approach can be used in many applications where you need to disclose much information, but don't want to use large, multi-page print outs. In this case, for the show, we included the show order, however all the additional information lives on a live website accessible either through link, or a QR code. Once the QR code is accessed, you would view all the following information (click here to see live website). The beauty of this approach is it really allows to think out of the box and we can link to not just images but also video or more information, and since it will already be on your viewer's phone, it gives it a bit more chance to be reviewed later, rather than a bulky program that they will likely toss oafter the performance.
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