Created a mini 360 campaign for Laara Raynier to promote her world class private haircutting classes.
We reviewed and updated her website, google profile and ad offers along with a couple posts on social media to promote her summer promotional pricing, all which was followed by an e-mail campaign to attract more sign-ups. Created an original concept with an original song: "NYC is My Runway" for it to build a series of fashion & style videos showcasing NYC's street style.
Click to view video on Tik Tok The client pictured had no social media channels at all, and in a world where visuals are everything, this was a definite missed opportunity.
We created, curated and built their instagram from scratch, to a follwoing of over 600 people in less than 1 month. When fully managing an online store and its strategy, keeping a selling blog is a great tool. We apply this system with as many clients as possible since it happens to be a very efficient way to keep your customers informed and engaged.
We help social media accounts big and small depending on their needs. In this example, we took the original concept the client had, and wanted to stick to, and amplified it in volume as well as quality, in order to increase the audience's response.
The result: we grew the account from under 20 followers, to over 1500 in only 3 months. One must be aware sometimes there is delayed response from the public, while they respond to the information. In this case we created and posted for 3 months, though the full results became obvious just right about the 5th month. Additionally, the page served much more as a reflection of the start-up's mission, communicating the mission of the company as well as educating their audience, which in turn brought more traffic to their website. This client is a friend of mine who needed help focusing in her socials. I developed a strategy and content series based on the audience she was trying to reach. We successfully about doubled her following and significantly increased her engagement in 4 months. After that, through some coaching and the learning process the last months were, she was able to spread her wings and take charge of her own social accounts. More samples of the work we did in that time to come.
We sourced and produced all pertaining items to an expert speaking about subjects the client needed to have discussed on their channel.
These efforts are key to achieve trust in a field, and keep your audience interested in what you may have to say and share as a business. For long now I have created social media materials my clients can use, always from a standpoint of bringing in more clients, or increasing brand recognition.
In this example, not only did I conceptualize the work, but I procured the model, as well as shot the materials. Often times it is part of the strategy to launch the website and boost traffic through activating the social media efforts. That was the case for Pookie and Sebastian, in fact you can see me pictured within their posts, as I became part of the story as "the Pookie Web Guy".
For more information on this client's case see: Pookie Web Launch |
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