Building a 360-degree business presence online is no longer optional—it’s essential for establishing trust, authority, and long-term visibility. At the center of this strategy lies one of the most powerful tools available: YouTube. With over 2 billion logged-in users every month, YouTube isn’t just a video platform—it’s the second-largest search engine in the world. A well-executed YouTube channel allows your brand to show up where your customers are actively searching, while also providing content that builds credibility and keeps them engaged. Whether you’re a service provider, a creative, or a product-based business, consistent, optimized video content is key to standing out and staying top of mind.

​But let’s be honest--building a YouTube channel the right way takes time, skill, and a serious content strategy. From scripting and filming to editing, SEO optimization, thumbnail design, and publishing—it’s a full-time job. 

In this step-by-step tutorial, world-renowned stylist Laara Raynier shares the details of her haircutting technique for a multi-part series. The full haircut is split into various sections allowing the students to focus on one part at a time. 
Filmed with 4 cameras, the video course allows the viewer to get a 360 degree experience and to see what the instructor is teaching in close detail. Custom opening graphics add for a clean, professional experience.
Creating materials like this open up the possibility of an entire new income channel for instructors, not to mention they make a great addition to your social media content. From one session, we are also able to extract snippets that can be independently used for instagram, tik tok, or youtube shorts.

If you have a class or course you want to get on film whether to keep as an archive, as an internal training manual, or to offer as an online course or part of a hybrid video/live course, don't hesitate to reach out!

Product mini videos can be extremely helpful to show detail on products being offered online. A photo will tell a story, but a video will tell that story in detail.
In this particular case, we opted for a simple close-up shot to display the quality of each t-shirt product, this way the shopper knows exactly what they'll be getting.

Some e-commerce websites allow for the videos to be directly embedded, but in this case we decided to go with a link.

You can see below the video how the link is displayed within the e-commerce product.

If you think a product video might help your online sales, don't hesitate to reach out!

We put together the individual product video that go on each online listing, and created an easy visual video guide that clearly shows the breadth of the line. This video helps customers know all colors within the line, and understand which one might be best for them.
If you have an online store or a brick-and-mortar shop and are releasing a new line of arrivals, this is a great tool that can be shared via e-mail, on your website, or within the product's pages. 

Don't hesitate to contact us to discuss your project and possible use for this great tool. 

We created the following product detail videos to be included in the gallery of images and video of online products for a home decor online store. The videos allow the potential buyer to experience the product in a more personal way than through just photos. They will be posted both all together to show the line as shown as well as each product individually within their respective listings. 

We also carried an in-depth website UX audit for them.
If you or your business needs better produt photography or videos to help 

This is a rough video draft for a concept for a group of videos that will be created as part of a content creation strategy for an online decor sales company. As part of a large multi-layered digital marlketing campaign, we created 7 initial personas who describe from their point of view why ShopDecorator.com is the perfect resource for their decorating needs. 
The rough draft was created as a way to give the full understanding of what the campaign will be, without having to go into heavy production, saving time and expenses. 
Once the campaign was approved, the scripts were further developed and production was put in motion for the publicly shared videos. An update will be posted to this post once they are all fully made. 

If you are looking for concept development or content creation strategy advice, don't hesitate to contact us. 

When fully managing an online store and its strategy, keeping a selling blog is a great tool. We apply this system with as many clients as possible since it happens to be a very efficient way to keep your customers informed and engaged. 

Having an updated and presentable website is crucial for businesses of all sizes. Your website serves as the online face of your brand, often forming the first impression potential customers will have of your business. A well-designed and informative website, not only enhances your credibility and professionalism, but also acts as a powerful marketing tool that enables you to reach a wider audience and attract new customers.

Moreover, in a competitive marketplace, a visually appealing and user-friendly website sets you apart from your competitors and instills trust in your audience. It provides a platform to showcase your products or services, share valuable content, and engage with your customers effectively. 

An updated website allows you to adapt to changing trends and stay relevant, ensuring that your business remains competitive. Regardless of the size of your bussiness, investing in a well-designed, user friendly but effective website is essential for establishing a strong online presence, fostering customer loyalty, and driving business growth.

Our client below, had neglected the website for years, and while it had decent traffic in terms of how many people landed there monthly while searching for Mexican products, the website failed to generate business or proper interest due to its lack of relevant information to the current offers.

We created a whole new website and included an online store, opening up a whole new channel to monetize from. 

The client specifically asked that we maintained a similar look and vibe as much as possible, which is why the style is quite reminiscent of the original, however it's usability and functionality significantly improved. 

Before there was The Real-Real, there was Tatiana's Designer Resale. The queen of designer resale, would cater to the Upper East Sider fashionista on a budget as well as help the not-on a budget Upper East Siders recycle their digs.

I created a stylish clean website where the clothes were the main focus and you could see the unique items details in a high end digital environment.