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Sometimes creating content doesn't need to be a big production and headache, and sometimes time is of the essence. For this particular artist, we interviewed him and had to turn around quickly with something that could be posted and shared with his followers, getting to them effectively in time for them to still visit his exhibit. This client is a friend of mine who needed help focusing in her socials. I developed a strategy and content series based on the audience she was trying to reach. We successfully about doubled her following and significantly increased her engagement in 4 months. After that, through some coaching and the learning process the last months were, she was able to spread her wings and take charge of her own social accounts. More samples of the work we did in that time to come.
Content creation is important for artist and businesses alike.This video was created as a promotional clip to announce an upcoming performance by the singer. With very light production we were able to capture the essence of the performer. A short, video can often be a very effective piece of content to get your point across. |
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