For our second session creating social media content materials for this medical professional, we already had a better understanding of her vibe, energy and preferences. Aside from recording material with patients during actual consultations, we were able to knock out 6 additional reels, out of which a couple can be turned into text/music reels, giving us a possibility to easily create 6 additional reels with no problem. 

If you are based in New York City, and are looking to build up your following, improve your social media quality, increase your output and reach more viewers to then gain more clients, followers or patients, schedule your test session today! or text us to set up a discovery call! 646 801 0075

During our content creation session, we created a full batch of shareable content to be deployed over one or two weeks. We addressed technical and non-technical information to help potential patients get to know their medical provider both professionally and also on a personal level. 

Schedule a test content creation session today with EffectiveMediaSource.com and discover all that we can create with you / for you!

Building trust and authority is key to standing out in your niche. Talking head videos—where you speak directly to the camera—are one of the most effective ways to establish credibility, showcase expertise, and connect authentically with your audience. These videos humanize your brand, allowing potential customers to see and hear from the person behind the business. Whether you’re sharing insights, educating your audience, or addressing common industry challenges, a well-produced talking head video series can position you as a key go-to expert in your field.
At EffectiveMediaSource, we specialize in identifying subjects to build mini-series that while bringing variety to your page, they stay on track, always aligned with the bigger goals we set.
In the below clip, we selected the topic that would provide value, stay on brand, on topic and at the same time, help direct the tone to keep it friendly and non-salesy. We coached the expert in delivery, walked her through different takes, guided in selection, and finally, maximized the post through different strategies to reach the most within her audience.

In this step-by-step tutorial, world-renowned stylist Laara Raynier shares the details of her haircutting technique for a multi-part series. The full haircut is split into various sections allowing the students to focus on one part at a time. 
Filmed with 4 cameras, the video course allows the viewer to get a 360 degree experience and to see what the instructor is teaching in close detail. Custom opening graphics add for a clean, professional experience.
Creating materials like this open up the possibility of an entire new income channel for instructors, not to mention they make a great addition to your social media content. From one session, we are also able to extract snippets that can be independently used for instagram, tik tok, or youtube shorts.

If you have a class or course you want to get on film whether to keep as an archive, as an internal training manual, or to offer as an online course or part of a hybrid video/live course, don't hesitate to reach out!

In this video, scripted, directed and fully produced by EMS / DM Sharmini Ravindran explains the mission and good work of a tech startup working on democratizing the internet - worldwide. 

In this explainer video, possible participants of the Mysterium Network node program learn some basic information about the program from Sharmini Ravindran.

We put together the individual product video that go on each online listing, and created an easy visual video guide that clearly shows the breadth of the line. This video helps customers know all colors within the line, and understand which one might be best for them.
If you have an online store or a brick-and-mortar shop and are releasing a new line of arrivals, this is a great tool that can be shared via e-mail, on your website, or within the product's pages. 

Don't hesitate to contact us to discuss your project and possible use for this great tool. 

This is a rough video draft for a concept for a group of videos that will be created as part of a content creation strategy for an online decor sales company. As part of a large multi-layered digital marlketing campaign, we created 7 initial personas who describe from their point of view why ShopDecorator.com is the perfect resource for their decorating needs. 
The rough draft was created as a way to give the full understanding of what the campaign will be, without having to go into heavy production, saving time and expenses. 
Once the campaign was approved, the scripts were further developed and production was put in motion for the publicly shared videos. An update will be posted to this post once they are all fully made. 

If you are looking for concept development or content creation strategy advice, don't hesitate to contact us. 

Filmed and directed/cut live- on the spot.

This course was filmed and edited mostly live, allowing for a quick turn around. There are of course many levels in terms of production possibilities for an online/video course. If I were to scale the possibilities we can offer from 1 through 10, this would land at about a 2 or 3 in terms of production, however at about a 9 in terms of delivery speed. My recommendation in terms of which path we should take would be dependent on your goals, perhaps you just need to go for a sample that shows your idea to employees or friends, or possible investors in your course, then I would suggest to start with a 1-3, but if you want to sell a course, and offer high level production, and are not in a specific rush to launch any sooner than 2 months, then we could go all the way to 10 with all the bells and whistles.

This material was filmed with a single camera, edited to look like multiple, live. This means the material is available for use immediately after the performance. 

This clip was filmed live, in a public venue with 3 cameras  (2 steady and one mobile). The material was directed / edited on the spot (meaning the clip was ready to be published immediately thereafter. We can also livestream directly, granted that the proper wifi connections are available. 

This can be filmed with different quality cameras to be output in HD, and the material can be saved in 4k as well. All equipment variants are dependent on budget but the system allows for up to 10 cameras should it be required for the project. 

A compelling video advertisement is a great tool to get more people to your event. This video ad was shot in two different locations and edited to share what guests would be experiencing when attending the show, without giving too much away. The convenience of the QR code on screen was great for including additional information as well as sharing ease. 

This video was created as a promotional clip to announce an upcoming performance by the singer. With very light production we were able to capture the essence of the performer.

A short, video can often be a very effective piece of content to get your point across. 

We sourced and produced all pertaining items to an expert speaking about subjects the client needed to have discussed on their channel. 
These efforts are key to achieve trust in a field, and keep your audience interested in what you may have to say and share as a business. 

We are always ready to support you in all your filming needs. Multi-camera and live editing available, always with all camera back- up, for additional post-production edits if necessary.  Click here to view the full first act of the show previewed below, the video was edited live during the performance. 

In this post edited piece we used three different shots of the performer to bring the song to life. This style of video is great for any performer that wants to show their abilities to potential casting directors or simply sharing online with their followers and supporters.

In this original collaboration, I worked with a violinist and a dancer within a unique sculptural architecture space. Setting the mood, directing the performance, and guiding the structured improvisation, we ended with this energic piece.

For this project, I helped create a 'fan video' for Elton John's song. I ideated the concept and semi-choreographed the dance for it to make sense through the viewer's lens, especially along with the music. Filmed and edited also by me. 

This was just a fun mini project. In this mini film, we parted from the music and built from there. The idea develops itself as you let things flow and you end up with a fun little piece of content. 

This creative project is a semi-improvised concept. I conceived, directed, filmed and edited the clip. We got this idea down in roughly about one hour. 

A fully produced, ideated, composed, directed, filmed and edited Christmas masterpiece ;)
​Celebrating NYC